18s
The Hold-Time Threshold
Front desks get completely overwhelmed during peak morning rushes. If a high-intent patient hits a busy tone or hold music for over 18 seconds, they hang up and click the next clinic on Google.
The Pharmacy Show 2026
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Clero is the AI receptionist for UK dental practices, answering every call, qualifying enquiries, and booking directly into your practice management system, 24/7.
£6,100 in extra revenue from 37 new appointments booked in two weeks
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Four places a practice quietly loses patients every week, and the numbers behind each.
18s
The Hold-Time Threshold
Front desks get completely overwhelmed during peak morning rushes. If a high-intent patient hits a busy tone or hold music for over 18 seconds, they hang up and click the next clinic on Google.
1 in 4
Calls After Hours
One in four patient enquiries happen outside standard 9-5 hours. Routing these calls to a passive voicemail box means losing the patient entirely to a competitor who actually answers.
5min
Marketing Lead Window
Paid ads generate high interest, but leads decay rapidly. Failing to follow up within 5 minutes causes your conversion rates to plummet, burning your hard-earned marketing budget.
23%
Cancellation Rates
Standard one-way SMS reminders are too passive for busy people to act on. A confirmation call locks in attendance, without one, high-value clinical slots become no-shows.
Zero Telephone Abandonment
Clero works during peak morning rushes to instantly answer call overflows, qualify patient enquiries, and book patients directly into your Practice Management System. The front desk stays calm, and your queue stays empty.
Learn more about Overflow ReceptionistFrom single-site practices to multi-location groups, measured outcomes from Clero's first weeks on the phones.
No-show rate
A 4-site group cut no-shows within the first month on Clero
Single group
9.8×
return on investment on the clinic's subscription cost
Extra bookings
£6,100
In extra revenue from 37 new appointments booked within 2 weeks
First month live
1,100 +
Calls handled
5.7
Staff days saved
Out-of-hours and outbound confirmation calls handled in month one
Capture cancellations early
37
Appointments rescheduled in 2 weeks automatically that would've become no-shows
Review Booster
Post-appointment feedback links sent to nudge happy patients to Google reviews and escalate issues privately
We loved the new system in our first clinic and quickly made the decision to roll it out across all our other sites. The migration was seamless, and the system simply works.
The receptionists have noticeably felt their workload has reduced, and things are running a lot more efficiently now. When I said do you want Clero to go, they all said No!
Clero slots straight into our patient management software. We can finally handle calls and bookings out of hours, and appointment confirmations have improved noticeably.
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Everything practice owners and managers want to know before putting Clero on the phones.
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